Brochures are so much fun to design. Why? Because the creative possibilities are endless! Let's take a look at what makes an effective brochure design and review factors you'll want to consider before your next brochure project.
Let's start at the very beginning (a very good place to start!) — what is a brochure? At it's core, it's... well, a marketing piece. It can take many forms — single page (bifold, trifold, gatefold) or multi-paged (saddle stitched, perfect bound); or go by different names — pamphlet, leaflet, booklet. It can be used for many purposes — a menu, a catalog, a sell sheet. The most common brochure style is a trifold or six-panel brochure, which is a single 8.5" x 11" sheet folded into thirds. But that is just the tip of the iceberg!
The most important thing to keep in mind for an effective brochure is to truly consider the experience. I enjoy designing brochures because as far as print pieces go, it's up there among the most interactive experiences you're going to get. What do I mean by that? A brochure is not like a poster that people walk by on the street. When someone looks at a brochure, they engage with it — turn it over, unfold panels, flip pages — and that provides opportunity to for you to craft that experience for your audience. Below are a few things you'll want to consider for an effective brochure.
So, there it is — five tips to help you create good brochures. Brochures are a fantastic marketing piece for any business to have, and if done right, can be very effective. If you've found that your brochures aren't pulling their weight, put these tips to work for you today!